About me

Hi! I'm Fanny, a social media manager and content creator based in Zurich, Switzerland. I help brands show up online in a way that actually connects: content that has a clear point of view, a visual identity worth pausing for, and storytelling that makes people feel something before they even realize they've stopped scrolling.

What makes me a little different is that I bring both sides to the table. The strategy and the aesthetics. I think about why a piece of content works, not just how it looks. And I use that to create UGC that performs without feeling like an ad. My background in social media management means I'm not just a face on camera; I understand briefs, brand voice, and what actually moves the needle.

When I'm not creating, I'm a toddler mom, an occasional seamstress, and someone who gets unreasonably excited about a good café. Which is also exactly why the brands I love working with tend to live in the same world I do — tech, apps, travel, cafés and hotels, kids' products, home goods, kitchen gadgets and compact appliances, DIY, stationery and journaling, slow living and wellness, and anything that fits into a life that's a little creative and a little chaotic (in the best way). I speak three languages and can create content in German and English.

UGC PHOTOS 📷

Short form

video content

STORYTELLING VIDEO TECH/APP

It's Complicated is a Berlin-based, therapist-run platform that matches people with independent, licensed therapists based on language, budget, and personal fit — more of a curated matching service than clinical practice itself. Signup is free and takes a couple of minutes, with a first session typically booked within 24 hours. They also have a B2B arm (mental health benefits for companies) and a therapist-facing side (helping practitioners get listed), but the consumer-facing product is the therapy-seeker matching flow.

campaign goal

The goal was to get client leads to the website, either to use the It's Complicated matching service or to sign up directly.

case study

results

The product was a variety of talking-head UGC, filmed in a home setting to match the app's grounded, low-pressure tone. I uncluded 2-3 different hooks per video for A/B testing and optimization.

WHAT I CAN DO FOR YOU ✨